Metastorm

Challenge: Establish leadership positioning in fragmented market for business process management software

Solution: Thought leadership campaign around the need for technology standards, and customer stories in selected vertical markets

Results:

Customer case study in Federal Computer Week
Contributed article in Web Services Journal
Product review in Transform Magazine (email chris@chrisocom.com to receive PDF)
Trend story in The Wall Street Journal (email chris@chrisocom.com to receive PDF)
Placement in Gartner Magic Quadrant for BPM software
Sample ad targeting the C-suite of mid-market companies

Siteworx

Challenge: Enhance recruitment efforts for technical staff skilled in Web and mobile applications

Solution: Launch campaign that highlights uses of Web 2.0 technologies

Results:

Contributed article in Create Magazine
Executive profile in The Washington Times
Company profile in Washington Post
Customer case study in eContent Magazine (email chris@chrisocom.com to receive PDF)

The Staubach Company

Challenge: Increase the commercial real estate firm’s profile among technology companies

Solution: Program of integrated marketing, featured articles and events that demonstrated industry-specific knowledge

Results:

Contributed article in Business 2.0
Contributed article in Call Center Solutions
Executive profile in The Washington Times (email chris@chrisocom.com to receive PDF)
Sample ad from campaign to technology companies

GeoStructures

Challenge: Support growth of the design-build construction contractor

Solution: Multiple stories of customer projects that show the firm’s value engineering

Results:

Contributed article in Construction Executive
Customer case study in Journal of American Water Works Assn.

Kentmorr EcoDredge

Challenge: Launch company

Solution: Establish positioning as an environmentally sustainable dredging operation

Results:

Customer case study in Chesapeake Times
Customer case study in Dredging & Port Construction
Customer case study in Kent Island Bay Times (email chris@chrisocom.com to receive PDF)